This project examined how the harsh, remote, and pristine landscapes of these regions contribute to a redefinition of luxury. Through a post-materialist lens, I explored how the allure of isolation, untouched wilderness, and authentic cultural experiences challenge traditional notions of opulence, which are often rooted in material excess or urban sophistication. Instead, I demonstrated how luxury in these extreme environments is redefined by intangible qualities such as exclusivity, tranquility, and the profound connection to nature. In Iceland, with its dramatic volcanic landscapes, glaciers, and geothermal features, and in Svalbard, with its polar wilderness and arctic wildlife, I highlighted how rural luxury emerges as a key attraction. My research delved into how these destinations cater to a growing segment of travellers who seek unique and transformative experiences—places where isolation and the raw power of nature foster a sense of personal renewal and awe. Photo from web.